On the one hand, the members of a team built by experts of all media categories must be enabled to work on productions purely conceptually without focusing on any medium in special – example given: a sound engineer who has so far produced radio broadcasts must now know how to prepare the audio content for the Internet or television, which codec algorithms to use, which protocols and which detailed configurations. For the future, this can mean that a radio program is not only recorded for audio playout, but is also filmed, so that listeners can hear and watch a radio program via the station’s website or its Facebook page.
On the other hand, solutions must be found to meet the varying requirements for editorial preparation, sound quality, transmission path, coding algorithm, transmission protocols, transmission security, redundancy concept or even bandwidth economy.